Every company doesn't matter how big and successful it is can be strike by crisis anytime. That's why it’s important to have an “IF case” plan prepared. In this blog you will find out time periods which are important for crisis, steps for solving the crisis and how to communicate in this particular time. What are the types of crisis? As well you will notice who is responsible for certain action. In the end, you can read a Slovenian case about bad product on the market and how the company solved it and what were the steps and the sequence of acts. To make blog more interesting I also find some interesting video clips which are representing the written theory. What is in common to all crisis is that: unexpectedness, uncertainty and time pressure.

Post Crisis

In the post-crisis phase, the organization is returning to business as usual. The crisis is no longer the focal point of management’s attention but still requires some attention. As noted earlier, reputation repair may be continued or initiated during this phase. There is important follow-up communication that is required.
  • First, crisis managers often promise to provide additional information during the crisis phase. The crisis managers must deliver on those informational promises or risk losing the trust of publics wanting the information.
  • Second, the organization needs to release updates on the recovery process, corrective actions, and/or investigations of the crisis. The amount of follow-up communication required depends on the amount of information promised during the crisis and the length of time it takes to complete the recovery process. If you promised a reporter a damage estimate, for example, be sure to deliver that estimate when it is ready.

Crisis managers agree that a crisis should be a learning experience. The crisis management effort needs to be evaluated to see what is working and what needs improvement. The same holds true for exercises. The organization should seek ways to improve prevention, preparation, and/or the response. As most books on crisis management note, those lessons are then integrated into the pre-crisis and crisis response phases. That is how management learns and improves its crisis management process.

Post-Crisis Phase Best Practices:
  • Deliver all information promised to stakeholders as soon as that information is known.
  • Keep stakeholders updated on the progression of recovery efforts including any corrective measures being taken and the progress of investigations.
  • Analyze the crisis management effort for lessons and integrate those lessons in to the organization’s crisis management system.
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